- What is Advertising Systems?
- Advertising Systems is an AI-powered advertising management platform by Multisystems. It unifies connected Google Ads, Meta Ads, Expedia TravelAds, Microsoft/Bing, YouTube, and Google Analytics data into one dashboard, and the AI helps optimize bids, budgets, pacing, and reporting so teams can connect ad spend to measurable booking revenue.
- Which advertising platforms are supported?
- Live support today covers Google Ads, Meta Ads (Facebook and Instagram), Expedia TravelAds, Google Analytics, Microsoft/Bing Ads, and YouTube. Additional OTA and ad network integrations — including Booking.com and TripAdvisor — are on the roadmap and shown as planned or early-access until they are live for your account.
- How does the AI optimization work?
- The system ingests campaign performance data across connected platforms, analyzes 50,000+ signals per account, and adjusts bids, budgets, targeting, and pacing on a 15-minute cycle. You stay in control with customizable guardrails and approval workflows — recommendation-only mode is available for every rule.
- How is this different from using ad platforms directly?
- Native ad platforms optimize inside their own walls. Advertising Systems compares connected channels together, normalizes attribution, and moves budget toward the highest-return opportunity across them — with one reporting model instead of one per platform.
- Does this work for hotels and OTA advertising?
- Yes. OTA advertising is a first-class use case: Expedia TravelAds is live today, and Booking.com, TripAdvisor, Google Hotel Ads, and metasearch channels are on the roadmap — we claim each one when it ships.
- Is pricing based on ad spend?
- No percentage of spend and no per-click fees. Plans are flat monthly prices — Launch $199, Growth $499, Scale $1,299, and custom Enterprise — sized by ad account count and monthly spend range. Ad spend itself is billed separately by the ad platforms.
- Can I cancel anytime?
- Yes. All plans are month-to-month with no long-term contract. Cancel from account settings and access continues until the end of the billing period.
- Is my data secure?
- Ad performance data is encrypted at rest and in transit with access controls on audited infrastructure, and it is not shared with outside companies or used to train models for anyone else.