01
Reviews scattered across every OTA
Google, TripAdvisor, Booking.com, Expedia, Airbnb, Yelp, Facebook — each with its own login, notification system, and format. Teams lose the morning to platform-hopping before real work starts.
MSYS:REP — HOTELS & RESORTS● LIVE
Reputation Systems for hotels and resorts.
Every OTA review, one command center.
Monitor guest reviews across Google, TripAdvisor, Booking.com, Expedia, and Airbnb, respond with AI drafts a manager approves, and surface the guest insights that point straight at operations.
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01 — The hotel reputation challenge
High volume, fragmented platforms, no slack.
Hotels face a combination of review volume, OTA fragmentation, and operational pace that makes manual reputation management impossible at scale.
02
Response times measured in days
By the time the front-desk manager finds a free hour for last Tuesday's review, the guest has moved on. OTAs surface engaged properties; silence costs both reputation and visibility.
03
Trends hiding in plain sight
A recurring check-in or cleanliness complaint spreads across dozens of reviews over months. Without topic-level sentiment, the pattern stays invisible until the rating already moved.
02 — How it works
The guest review journey.
From the moment a guest posts a review to the insight that improves operations, the workflow is the same: detect fast, draft in the property's voice, keep a human in charge of what gets published, and feed every review into the sentiment picture.
Nothing in this loop asks the front desk to do more. It removes the drafting and platform-hopping so the team's time goes to the guest standing in the lobby, not the browser tabs.
From review to resolution
- 01A guest posts a review on any connected platform — Google, TripAdvisor, Booking.com, Expedia, Airbnb, or another supported source.
- 02The review syncs into the unified inbox — most reviews appear within minutes — and low ratings trigger an alert.
- 03The AI drafts a personalized response in the property's voice, addressing the guest's specific comments.
- 04Your team reviews the draft — approve, edit, or regenerate. Nothing posts without human sign-off.
- 05Sentiment topics like check-in, cleanliness, staff, and value feed reports, so recurring issues surface as operational priorities.
03 — The modules hotels use
Built for hospitality workflows.
The same four modules, applied to guest reviews: OTA-wide monitoring, brand-voice drafts, hotel-topic sentiment, and alerts that reach the right manager.
30+ PLATFORMS
Multi-Platform Review Monitoring
Reviews from Google, Yelp, TripAdvisor, Facebook, Trustpilot, Booking.com, and 30+ platforms land in one real-time inbox — filtered, searchable, and tagged by location.
EXPLORE ↗HUMAN-APPROVED DRAFTS
AI Reply Generator
AI drafts a personal, brand-matched response to every review — in 20+ languages, with tone control. You approve, it posts. Nothing is published without a human sign-off.
EXPLORE ↗TOPIC-LEVEL TRENDS
Sentiment Analysis & Insights
AI reads every review for what customers actually mean — sentiment scores, topic clusters, and trends that surface operational issues before they show up in your rating.
EXPLORE ↗REAL-TIME ALERTS
Brand Protection & Alerts
Real-time alerts on every plan flag low-rating reviews the moment they sync, so a human can step in first when it matters — before a bad day becomes a bad month.
EXPLORE ↗04 — Before and after
What changes for the property.
| Before | With Reputation Systems |
|---|---|
| Logging into each OTA and review site daily | All guest reviews auto-aggregated in one real-time dashboard |
| Reviews answered late — or never | Alert-driven queue with an AI draft ready for approval |
| Generic, rushed, or inconsistent replies | Personalized, brand-voice drafts a manager signs off on |
| Gut feeling about what guests complain about | Sentiment topics — check-in, cleanliness, staff, value — trended over time |
| Portfolio visibility assembled by hand | Location-by-location ratings, volume, and sentiment in one view |
05 — Guest review sources
The platforms guests actually use.
Hotel-relevant platforms available in the product today — the full 30+ list is on the integrations page.
● LIVE TODAY — 10
VIEW ALL INTEGRATIONS ↗Google Business Profile
TripAdvisor
Booking.com
Expedia
Airbnb
OpenTable
Yelp
Facebook Reviews
Trustpilot
Apple Maps
06 — Customer statements
What hotel operators tell us.
Named hoteliers, quoted with permission. Numbers inside a quote are the customer's own account until its verification file is published.
“We manage 8 boutique hotels across 3 states. Before Reputation Systems, each property handled reviews independently — inconsistent tone, missed reviews, no visibility. Now everything flows through one dashboard. Our average rating across the portfolio went from 4.1 to 4.5 in five months.”
Jennifer Walsh
VP of Operations, Coastal Boutique Collection
CUSTOMER STATEMENT — VERIFICATION FILE IN PROGRESS.
“The AI responses are indistinguishable from what our GM would write. We reviewed the first 50 drafts carefully — after that, we trusted it. Our response rate went from maybe 30% on a good week to 95% consistently.”
David Nguyen
General Manager, Grand Summit Resort (220 rooms)
CUSTOMER STATEMENT — VERIFICATION FILE IN PROGRESS.
“The sentiment analysis caught something we'd been blind to for months — guests were consistently mentioning slow elevator service. Not a crisis on any single review, but the trend was clear. We fixed it, and our facilities score improved the next quarter.”
Priya Sharma
Director of Guest Experience, Metropolitan Hotels
CUSTOMER STATEMENT — VERIFICATION FILE IN PROGRESS.
07 — Questions
Hotel-specific questions.
What hoteliers ask before getting started.
- Which OTAs and review platforms do you integrate with for hotels?
- Google Business Profile, TripAdvisor, Booking.com, Expedia, Airbnb, Yelp, Facebook, Trustpilot, Apple Maps, and OpenTable are among the 30+ platforms available today — the full list is on the integrations page. New platforms are added regularly and listed only once they ship.
- How does the AI learn our hotel's brand voice?
- The AI is trained on your tone preferences and past responses, and every draft is personalized to the specific review — whether the voice is formal luxury, casual boutique, or family-friendly. Your team can fine-tune the voice at any time, and edits to drafts refine it further.
- Can we use this across multiple properties?
- Yes. Professional supports up to 10 locations and Enterprise supports unlimited. Each property keeps its own voice settings while the group gets portfolio-level visibility — ratings, review volume, and sentiment compared location by location.
- What happens with negative guest reviews?
- Low-rating reviews trigger real-time alerts and land at the top of the queue with an empathetic AI draft ready for review. AI Insights can create a ticket so the underlying issue — a noisy room, a check-in delay — is tracked to resolution, not just answered online.
- Does this replace our front desk team's role in responding?
- No — it removes the drafting bottleneck. Your team reviews every response before it goes live, edits anything, and adds the personal touches only staff can know. No response is published without human approval.
- How is guest data protected?
- Privacy-first data handling and access controls. Guest information stays within your account, is never sold, and is never used to train models for other customers.
- What does it cost for a hotel?
- Plans start free ($0, one location with Google monitoring). Starter is $49/month for up to 2 locations, Professional — the common fit for hotels — is $149/month for up to 10 locations with unlimited AI replies, and Enterprise is custom for larger groups. Paid plans include a 14-day free trial, no credit card required.
- How does this relate to Hotel Systems?
- Hotel Systems is a separate Multisystems product for hotel operations. Both are also in the family, standalone today: they do not share data, and one Multisystems account opens both.
08 — The family
Also in Hospitality.
Every system stands alone — and one Multisystems account opens all of them.
09 — Commence
Your guests are talking. Are you listening?
Every unanswered review is a missed chance to win a future booking. Put guest feedback to work from one dashboard.
No credit card · 14-day free trial · Cancel anytime